Comments on “The Network Effect Multiplier, or, Metcalfe’s Flaw”

Yesterday Fred Stutzman posted about a social networking theory that he is developing. I am just going to address the central theory and then outline a couple of ideas that came to mind while reading.

Therefore, the fundamental flaw in applying Metcalfe to social technology is its inherent lack of nuance and granularity. When people join the network, they are given more options than simply connecting; the network is worth the sum of associations and actions that are allowed in the network. We must instead think of network value in terms of a network effect multiplier, as the actual value a network adds to an application is under the direct control of the application designers.

The above paragraph introduces Fred’s theory. Essentially, Metcalfe’s law applied wonderfully for binary networks, but fails to take into account the multifaceted nature of modern social networks. One of the examples Fred uses is MySpace. He points out that value is not limited to how many connections a user has but is also enhanced by the various types of interactions and actions enabled by the system.

Lately I have spent time in MySpace connecting with old friends. In so doing, I have come to appreciate the customization of MySpace over sites such as Friendster and Facebook. While this customization leads to much bad design, it also enables users to add third party flash widgets to their profiles. By adding third party services, a user can in effect build in value beyond what the sites designers intended. For example, the new service txtdrop.com allows users to build text messaging capability into their MySpace profiles. In fact, this ability to mashup applications and services is one of the key features of Web 2.0. If mashups continue to be the norm and social networking sites such as MySpace begin to offer open API’s , then any new participant could bring in or develop third party value beyond the control of the designers.

Fred’s piece also made me think of other types of networks such as Wikipedia. A user’s contribution to this service can be measured in intellectual contributions as well as through interactions and actions. I really don’t have any conclusions as to how Fred’s theory applies to these networks, but am interested to see how he applies or expands his theory accordingly.

I was also thinking about how different users of web networks often have different capabilities from one another according to their administrative privileges or user type. Might it be possible to apply Fred’s theory to how many or how few privileges users should receive?

Lastly, I though of the “paradox of choice“. At what point do added features or interactivity begin to detract from the value of a network by overwhelming the users? What is the proper balance between the number of users and the complexity of the service they are participating in? I wonder if these extremes are inversely proportional so that a massive network like MySpace could be clogged if it had both too many features and too many users, but a small network of experts might benefit from a highly complex feature set. Fred’s theory might be a good starting place to explore these questions.

I am now going to read over Fred’s theory a few more times to make sure my comments are on track. If not, these are still ideas inspired by his paper.

Technorati tags: web2.0 socialnetworking networks networktheory

The power of images


I originally created the Academic Library 2.0 Concept Model for a presentation because I was having trouble expressing the idea verbally. I hadn’t completely understood the explanatory power of diagrams until the great response I received both from my class and now here on the web. I am glad I took Systems Analysis. I got a solid background in how to display ideas through diagrams. They are definitely a great way to translate concepts between groups. I just noticed another post focusing on how the model can be used for explaining the concept.

I have found that the visual image of Web 2.0 – the extended mindcloud – has been a great visual starter at sessions I have run. ‘Participation’ and ‘Remix’ provide two good concepts to open up the discussion with people, before actually going into showing and discussing social software. I am also adding Michael’s Academic 2.0 concept model to my discussion pool.

On Democracy, Trust and Libraries

One of the primary characteristics of Web 2.0 is that it involves trusting one’s users. As librarians, we have always placed immense trust in our users. As defenders of intellectual freedom we have defended freedom of speech, freedom of the press, freedom to meet, and so on. We have collected the most unpopular and crude materials alongside those that are popular and beautiful. We collect political commentary from all sides of an issue. It has always been my belief that we do this because we trust in our patrons to be curious, intelligent, and compassionate readers. Our democracy is founded on the idea that, given both sides of an argument the majority of people will be able to distinguish what is good and true from what is bad and false. We have always trusted that this majority of our readers will be able to distinguish the good from the bad. Moreover, we have trusted our patrons to use the knowledge they have gained outside of the walls of the library. Like the press, libraries expose people to all ideas and expect them to use this knowledge in political, academic, and social discourse. Towards this mission, we not only collect different points of view, but open our meeting rooms. We let all groups use our meeting rooms, but allow all patrons to attend, whether in support or protest. As librarians we are neutral. At the reference desk, we attempt to give our patrons whatever resources they need to discover the true answer to their problems. We let them decide for themselves. This is extreme trust. How then is Library 2.0 different?

Traditionally, excluding our meeting rooms, we expected our patrons to use the knowledge they gained outside of the library. Eventually ideas would trickle back in through traditional media sources such as newspapers and books. The read/write web has sped this process up. Now it is possible for readers to feed their knowledge back into the system in real-time. Libraries have always been considered places of reading. Library 2.0 is a place of both reading and writing. I would argue that it was always our idea that patrons would write their ideas down and that they would eventually reenter our libraries as part of the historical record. We always trusted that the majority of our writers strive to distinguish that which is good and true. Library 2.0 now requires us to maintain this trust in the majority. We must continue to trust that most readers are curious, intelligent and compassionate. The only difference is that the evidence of this will now be created and stored on our servers. It has always been easier to put hate group propaganda in the stacks than it has been to host hate groups in meeting rooms because the first can be obviously lost among the true and good arguments around it. In fact, it is only noticed when we search for it. In the meeting room or on our blogs, that hate speech is in your face. However, I guarantee that if any such bigotry is posted to a political discussion hosted on our blogs, it will quickly be drowned out by the voices of more responsible patrons. Moreover, those citizens will cite other sources on the web and in our collections. They might even make a compelling enough argument that the minds of a few lurkers are changed. This is what democracy is all about. This is what libraries have always been about. Web 2.0 has just changed the dynamic of how intellectual inquiry and democracy operate. In this way Library 2.0 speaks to some of the best of traditional library values, and, in so doing, defends the library as a cornerstone of democracy in a networked world.

To me Library 2.0 is not revolutionary, but instead evolutionary. As my Academic Library 2.0 Concept Model suggests, I believe the main goal of Library 2.0 is to figure out how to carryout the libraries’ traditional roles in a read/write world.

I was just about to post this and noticed that Barbara Fister has touched upon these ideas in a post titled Gathering Intelligence on the ACRLog. She proposes the following in a discussion of Wikipedia:

Wikipedia could be a useful and familiar metaphor for the collective intelligence in the library – and for the social networking that has gone on for centuries.

I also noticed Learning is essentially a social activity by Judy O’Connell:

Ultimately, it’s not just about skills and competencies in isolation, but about skills and competencies within the greater context of our global society. The reality is that the web environments of social networks are very empowering when utilised to develop ideas, share resources, hone knowledge and empower creativity.

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In my next post, I am currently planning to explore how we might use the principles of Customer Relationship Management (CRM) and Web 2.0 to harness the collective wisdom of our patrons.

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Thoughts on Library Juice library 2.0 and privacy post

I have not yet been able to read all of the comments for “The Central Problem of Library 2.0: Privacy” by Rory Litwin, but would like to share my current views on this very important issue. I have previously blogged about my recent use of social networking software and blogs, but I haven’t yet touched on the idea of privacy. Like community, I became very interested in privacy issues while working at the Northborough Free Library. While there, I dumped all of their interlibrary loan records, helped rewrite their computer use policy to reflect the recent passing of the USA PATRIOT Act, and changed the settings on the public access computers to eliminate patron browsing records. When I came to graduate school I did not exist on the web and was proud of it.

I am still very concerned about patron privacy and I remain slightly paranoid about my web presence. However, given my profession, it is important to have a web presence. Furthermore, I want one. I am tired of being paranoid about what potential employers may think when reading my blog or googling me. This doesn’t mean that I don’t expect them to google me. In fact I encourage it. However, I do my best to maintain a professional presence and to control the amount and type of information that is available about me. ClaimID was created with this function in mind and is the type of tool that everyone will need in the future.

As Rory mentioned, many millennials (which by some definitions I am, though I think of myself as GenX), lack the concerns for privacy needed to responsibly manage their personal information. However, while Rory chalks this up to immaturity, I would argue that it is more a lack of proper education. While we would all like private corporations to take responsibility for educating their users in responsible use of their services, this is not realistic. It is for this reason that information literacy training is fast becoming one of the most important services provided by a library. Under the Library 1.0 model, library patrons were consumers of information resources, now they are also contributors. Consequently, I have come to believe that we, as librarians, need to educate our users to be responsible contributors to Web 2.0 and Library 2.0 services. So then what does one need to know to be a responsible contributor?

There are three issues that I think librarians need to educate their users on.

1. Privacy
2. Ownership
3. Security

The first two Rory touched on, but I would like to add a little. We need to teach our users that it is their responsibility to control their personal information. Library 2.0 involves “radical trust” of our users. This radical trust means a significant loss of control. As much as we would like to protect them, we can’t always. With our Library 2.0 services, we need to be clear about what information patrons will be sharing and give them control. We also need to educate them on how to use commercial services. As Rory mentioned, this gets into the second issue, ownership.

We need to educate our users about copyright. The read/write web makes everyone an author. Thus far, the education system has failed to teach people about intellectual property. Librarians are all about providing information for free. Not many other people are. Information is a very valuable commodity and librarians have to remember this when educating their patrons.

We need to have excellent security measures in place. I am more afraid about my credit card company getting hacked for my data than I am about the information I choose to share about myself. It is important that we build secure systems so that we can keep our patrons information safe.

All this being said, I often worry about whether what I am about to post will cost me a job someday. Yesterday, my mom and stepfather both commented that I looked kind of scraggly in the picture I had in my sidebar and that I should chose a different picture if potential employers might be reading my blog. The picture is down now. It is still all over the web however. I have tried to separate my professional and personal online lives the best I can. I don’t try to hide my personal life, but I try to make sure that potential employers will recognize the differences between my serious LinkedIn/ClaimID side and my social Myspace/Friendster side. That is the type of distinction we need to get our users thinking about.

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